Lunn and Lilith make Lindera Group their global and unique shopfitter. From the first meeting in Equipmag exhibition in 2014 until today, a new retail concept is born for Lunn and Lilith stores.
Real graphic lines, more spacious spaces, furniture purified, this new concept store recovers the original codes: a stylistic signature very particular, singular and unique, well defined by Robert Ostermann (read more here).
Lindera Group produced and put up the furniture and stepped in shopfitting works in office of their needs (demolition, electricity, painting, ground…). The furniture is simple, sober and traducts perfectly the high-end model nature of the brands. In France, the deployment of this new concept occurs and 5 Lunn Stores and 10 Lilith stores have been already renovated and harmonized.
With this new concept and the development of the stores network, Lunn and Lilith renew with their original marketing positioning.
Lilith retail furniture
The shopfitting is placed all over a red wall unit highlighting the new brand identity. This unit hides many storages, drawers, informatics equipment and checkout. Behind the uncluttered graphic lines, the retail furniture is lightened, slimmed even almost erased.
Little sister of Lilith, Lunn takes his flight with his own retail network. For the furniture, Lunn brings together metal and wood for a cool and chic atmosphere (white walls, polished concrete, steel hanging rails). The brand identity has been totally redesigned and the furniture was worked in fineness and sobriety.